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From the collection of old clothes and textile waste, to the regeneration process up to local production, all this happens at 0 km thanks to expert craftsmen who have handed down this craft for generations.\u003c\/p\u003e\n\n\u003cp\u003eChoosing Rifò also means promoting responsible fashion and a circular economy, in which the transparency of the supply chain and the origin of the materials is guaranteed and production takes place in an ethical way, limiting the impacts of CO₂ on the environment.\u003c\/p\u003e","products":[{"product_id":"pantaloni-jeans-uomo-cotone-rigenerato-kai-ecru","title":"Men's Recycled Cotton Jeans Kai","description":"\u003cp\u003eThe Kai men's jeans are a must-have for a sustainable wardrobe. Made the old-fashioned way in 100% recyclable cotton denim, they are comfortable and durable. 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